Convert more of the traffic you already have.
Buying more traffic is expensive. Converting more of the traffic you already have is the cheapest growth there is. We run disciplined CRO on Shopify storefronts — experiments grounded in how your customers actually shop.
Niogin provides conversion-rate optimisation (CRO) for Shopify and ecommerce brands — hypothesis-led experimentation across storefront and checkout, prioritised by impact and backed by revenue attribution.
What this practice delivers.
The work that ships under this service — built by one team, accountable end to end.
Hypothesis-led experimentation
Structured A/B and multivariate tests prioritised by expected impact — not redesign-by-opinion.
Storefront & checkout
Optimisation across product, collection, cart, and checkout — including Shopify Plus checkout extensibility.
Grounded in real behaviour
Analytics, session insight, and your own sales data drive what we test, so changes reflect how customers actually shop.
Revenue attribution
Every test tied to revenue, surfaced in dashboards a retail team reads in seconds — so you know what's actually moving the number.
Shopify-native
Built with deep Shopify and Shopify Plus knowledge, so recommendations are things you can actually ship.
Compounds with SEO & AIO
CRO converts the traffic that SEO and AIO grow — run together, they compound.
Conversion Rate Optimisation, answered.
What is Shopify CRO?
Shopify CRO (conversion rate optimisation) is the practice of increasing the share of store visitors who buy — through hypothesis-led experimentation on the storefront and checkout, grounded in real customer behaviour and tied to revenue.
How do you run CRO on a Shopify store?
We analyse how customers actually shop your store, form hypotheses, run prioritised A/B or multivariate tests across product, collection, cart, and checkout (including Shopify Plus checkout extensibility), and tie each result to revenue.
Do you use our own analytics and sales data?
Yes. We ground experiments in your analytics, session insight, and sales data so tests reflect your customers — not a generic best-practice checklist.
Tell us what your retail business needs to do next.
A Shopify replatform, a customer app, a loyalty programme, an analytics layer, or all of the above. Send a paragraph, send a brief, send a question. We'll come back with a real answer.